WP Facebook Pixel v2.0 “Beagle”
Our second major release includes an integration with the extremely popular WooCommerce plugin!
WooCommerce Event Integration
When users visit a product page, a ViewContent event is sent to Facebook which includes the product’s Content_ID and value.
Add To Cart
Users can add products to their cart from either the shop or the product’s page. When they do so, the AddToCart event includes the product’s Content_ID and value.
When the user reaches the purchase confirmation page, a Purchase event is sent to Facebook which includes the cart items’ Content_IDs, the number of products in the cart and the cart total cost.