Get your Facebook Pixel
The first thing you will need to get started is your very own Facebook Pixel. Facebook gives you the ability to create a Pixel for your personal or business account. We recommend setting up a Business Account for your Ad account. Each account (personal or business) can have only 1 pixel, so creating the pixel for the business account ensures traffic and audiences are easily segmented by business.
If you already have a Pixel set up, open the Facebook Business Manager (link in step 2), open your power editor (step 4) and the pixel tool (part of step 5) and get your ID from step 6.